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Social Responsibility

Greenfield's goal is to provide well-built housing and the ideal setting for a responsible community, where residents can access all the facilities and services they need.

Study: The Impact of the Pandemic

According to a study commissioned by IMPACT Developer & Contractor and carried out by the research company Quantix, in September 2021, a year and a half after the COVID-19 pandemic began, the main reasons people choose Greenfield are:

  • Clean air
  • Location
  • Green space/Forest
  • Peace
  • Modern neighborhood.

Read more…
View the entire study…

Corporate Social Responsibility

The existence of a neighborhood near the forest attracts the need to come up with social responsibility initiatives. The inhabitants of our neighborhood live in harmony with nature and in accordance with its laws, respecting and protecting the animals in the area and taking care of the forest and the environment.

Our social responsibility initiatives focus on three key areas. Firstly, physical actions such as planting trees and cleaning forests. Secondly, moral initiatives involving educating those around us to follow admirable role models, emphasizing significant aspects of existence like a healthy lifestyle, the importance of physical fitness, the benefits of parent-child activities, and outdoor exercise. Lastly, and importantly, donations made by Impact Developer & Contractor, the project's developer, to enhance public services that will benefit the entire area, not just the Greenfield neighborhood.

  • 35,000
    Participants at our CSR events
  • 2,500
    Children involved in our activities
  • 3,500
    Planted Trees in Băneasa Forest
  • 5,000
    Collected Garbage from Băneasa Forest
  • 15
    Organization and Sponsorship of Sports Events
  • 8
    8 million Euros in donations for public project funding

Tree Planting

We are active in maintenance and greening actions that take place in the Băneasa Forest area. We made a promise to plant a tree for every apartment built in Greenfield. So far, we have managed to plant, together with volunteers, over 3500 trees in Băneasa Forest and its surroundings. The plantings were guided by Romsilva specialists, who explained both the planting procedure and the beneficial impact of their action. In Greenfield, it is extremely important to educate children with love and respect for the environment, providing them with role models.

Donations

The approaches of our company are structured to be part of a set of public functions of general interest, with a focus on the needs of the communities we develop, but also for the benefit of those in the vicinity of District 1 – North area. Impact builds sustainably and creates a living environment at the highest quality standards and with a high level of comfort. In this sense, in order to improve the lives of citizens, Impact has been actively involved, through donations, amounting to 8 million euros.

In 2017, Impact donated 6,000 sqm to PMB, amounting to 1.8 million Euros, in compensation for the forest fund, so that Vadul Moldovei Street returns to the status of public road.

On July 2020, a plot of 1,800 square meters, worth 497,000 Euros is donated to the Archdiocese of Bucharest, for the construction of a Church in the Greenfield area.

To build a public school and kindergarten, Impact donated the land and the project necessary for construction by the City Hall, totaling 1.75 million euros. The donation was submitted by Impact in February 2020 and accepted by the Bucharest General Council at the meeting of July 15, 2020.

Residents urgently need access to public transport in Bucharest, for which Impact has donated land with an area of1400 square meters and will deal with the construction of a modern STB terminal, provided with a loan agreement for an indefinite period and free of charge, to STB. The value of the donation and of the entire project carried out by Impact amounts to 750,000 Euros.

2 million Euros Is the value for building 3 additional access roads, in this amount, including the cost of land? 5,149 sq m, but also the design and execution of these roads. Once the work is completed, they will be handed over to the competent authorities to become part of the public domain.

extension of public utility networks, costs are 1 million Euros are estimated, after which they will enter the patrimony of the operators and utility providers. Also 3,500 square meters Surface value 600,000 Euros will be made available to the authorities for mixed public functions.

Clean & Run – Plogging

In October 2019, we launched an event – a manifesto, called: Clean and Run, the largest Running and Cleaning initiative in Băneasa Forest. This event offers participants the opportunity to exercise in nature while simultaneously acting responsibly towards the environment through a civic action: collecting garbage in nature. Clean and Run embodies movement and care for the environment, responsibility, and civic spirit. We aim for plogging to become a popular concept in Romania, practiced as often as possible, for enhanced health and a clean, natural environment.

The Greenfield community has shown interest in civic action, setting an example for others and keeping nature clean. The Great Cleanup is an event initiated and repeatedly held by Greenfield Community residents.

Construction of birdhouses

In Greenfield, we care for the flora and fauna of Băneasa Forest, which is why we have taken actions to help the birds, especially during the cold period, but not only. We involved the Greenfield community in building small birdhouses, carefully placed in the trees. The activity made children and adults more responsible and caring for birds.

Club de observadores de aves

To continue educating about the fauna of Băneasa Forest, we organized free Birdwatching clubs – bird watching and other creatures – to inform residents, especially children, about the lives of birds, their needs, and how to enjoy the forest without disturbing the creatures.

Traditions and values

Out of the desire to carry on Romanian customs in a constantly changing society, we regularly organize activities in the neighborhood to preserve and promote traditions, especially among young people. We want to actively contribute to the formation of a community with principles and values, starting with the smallest residents.

Romanian Christmas carols are a specific delight for this holiday, as painting Easter eggs remains one of the favorite activities for little ones. We believe in the power of example in the formation process of the young generation, which is why we organized cultural and entertainment activities on the occasion of Christmas and Easter.

Sports activities

We promote an active, healthy lifestyle, encourage outdoor movement, support sports, and proudly participate in sports competitions.

  • In 2019, Greenfield was the main sponsor of the Băneasa Forest Run, which reached its fourth edition and was attended by 1,500 people.
  • Another sports competition that Greenfield supports is the Băneasa Race, now in its 5th edition. The last event brought together over 1,200 competitors.
  • The most popular competition in which Greenfield had a dedicated race, the Greenfield Relay, was in the Bucharest Half Marathon, with over 18,000 participants.
  • In 2019, Greenfield launched a duathlon sports competition with Road Grand Tour. The first edition of GREENFIELD DUO CHALLENGE was a resounding success.

Greenfield - Promoter of health through sport

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